Meet The Team
Audrey Walby
Throughout my career as a planner, manager, and merchant, I saw firsthand how many companies struggled with the planning process—relying on cumbersome spreadsheets that needed to be manually consolidated, often causing system crashes due to data overload. This inefficiency wasted valuable time and hindered productivity. I also recognized that most ERP systems did not prioritize sales analysis, forecasting, and planning, leaving businesses without the critical insights they needed.
To address this gap, I developed the Sales Analysis & Forecasting Tool©—a powerful, stand-alone software solution designed to provide accurate, efficient, and comprehensive forecasting. It seamlessly integrates with existing systems or works alongside an ERP, utilizing a robust database platform that streamlines the forecasting process and minimizes setup time and costs. With a swift 6–8-week implementation timeline, the solution offers a low-barrier-to-entry cost, covering integration, user access, and training for a smooth transition to a more effective planning process
Paula Lewandowski
I am an enthusiastic, creative merchant with a proven track record as a driven sales leader. I offer over 20 years of experience in the retail industry. I joined SAFIO Solutions to bring my commitment to providing leadership, strategic direction and P&L management to capitalize on the business and deliver on financial metrics.
Throughout my experience with the Sales Analysis & Forecasting Tool©, I have watched businesses deliver improved KPI’s such as reduced inventory costs, improved profits, optimized manufacturing capacities, improved efficiencies in workforce personnel and logistical productivity, improved turn and optimized cash flow. This is a tool that can be used across multiple industries where inventory is an asset- whether it is retail, wholesale, manufacturing or services.
Kelsey Whitford
I am excited to join the SAFIO Solutions team, as I have previously used the Sales Analysis & Forecasting Tool© in two separate companies in my career.
First, as a national account manager, the tool was extremely important in making production and purchasing decisions. The tool quickly and accurately combined all data for each sales account by SKU in order to make accurate decisions and show trends. I believe it was paramount in making sure we had the right product at the right time, especially key when dealing with large companies who expect to have the right amount of seasonal inventory available for sale.
The second time I encountered the tool was as an inventory planner. Being able to view all information, sort and filter in the software was extremely important when dealing with a large volume of SKUs. I truly believe I would not have been as successful in maintaining an appropriate level of inventory without the Sales Analysis & Forecasting Tool©.
I highly recommend it to anyone in need of stronger inventory optimization, improved forecast abilities, and clarity of sales information which made the decision to join the SAFIO Solutions team a very easy one. I look forward to being able to share our solutions with companies across many industries.
Tyrella Ferill
Helping business users visualize their data in a way they might not have before, is a passion of mine. I love working with data and sharing that love with others so they are able to gain understanding and insights into their own data. I have over 15 years in the Business Intelligence field helping to create BI Solutions. From extracting, cleaning and transforming data to presentation and analytics, always with the goal to make data analysis easier and more efficient for users.
Having data analytics and data visualization in the Sales Analysis & Forecasting application, customers are better able to make strategic decisions and further analyze their data in a way they may not have been able to before. Working at SAFIO Solutions allows me to not only work with the latest data technology but also help our customers understand and fall in love with their data as well.
Maureen Pozen
I’m a tech geek. :)
Throughout my career, I’ve always been driven by the idea that technology can be a powerful tool to make people’s lives easier, more efficient, and more enjoyable. I have consistently sought out opportunities to apply my knowledge and skills to help businesses leverage technology in ways that directly benefit their operations and customers.
Businesses today generate an overwhelming amount of data, which can easily become unmanageable.
At SAFIO Solutions, we’ve developed a proprietary formula to sift through and analyze this vast ocean of data. This process provides invaluable insights that help businesses with critical tasks like sales forecasting and demand planning.
I am incredibly proud to be part of the SAFIO Solutions team, where we are continuously innovating and developing tools that turn data into actionable intelligence. I truly believe in the power of what we do, and it’s exciting to see firsthand how our solutions help businesses make smarter, data-driven decisions that lead to greater success.
Kurt Hahlbeck
I’ve spent my career in the space that business and technology jointly occupy, where they sometimes thrive and oftentimes collide.
I’ve always been intrigued how strategy and technology combined can create new market opportunities, disrupt stable industries and offer competitive advantage to those who are willing to innovate. At SAFIO Solutions, our goal is to make the technology so simple and reliable to enable you to confidently make planning, buying and pricing choices with your products.