Audrey Walby
Founder/President
During my career as a planner, manager and merchant, I realized many companies were struggling with the planning process trying to cut and paste many spreadsheets into one, and then watching their systems lock-up and crash because of the overwhelming data. This results in wasted time and productivity. I also noticed that with most ERP’s, sales analysis, forecasting and planning were often not the priority of the system.
That is why I developed the Sales Analysis & Forecasting Tool©. I realized there was a tremendous need for an accurate, efficient, comprehensive tool. I created a stand-alone software application that can be used with the company’s current system or in conjunction with an ERP. It utilizes a database platform which defines the forecasting process and thus reduces start-up time and cost. Integration to “go-live” is about 6-8 weeks, the low-barrier-to-entry cost is all inclusive with installation, user seats and on-site training.
David Zey
CTO
I am an entrepreneur and strategic thinker passionate about advancing business growth and innovation through technology. While maintaining a proven track record of excellence in innovation and thought leadership, I am motivated by authentic relationships and collaboration.
When I learned about the problem space being solved by the SAFIO Solutions team, I was intrigued and excited. Intrigued by a company that attracts actual users of the solution to invest their future and career in the product. Excited by the business need for a technology-enabled solution to the problem of siloed and high-touch data mining in the sales analysis and forecasting space.
With a proven solution backed by a passionate team that understands the value to customers, I see a clear recipe for success. As part of the SAFIO Solutions team, I welcome the challenge to push SAFIO Solutions technology further and bring greater business innovations to our customers.
Paula Lewandowski
VP Sales & Marketing
I am an enthusiastic, creative merchant with a proven track record as a driven sales leader. I offer over 20 years of experience in the retail industry. I joined SAFIO Solutions to bring my commitment to providing leadership, strategic direction and P&L management to capitalize on the business and deliver on financial metrics.
Throughout my experience with the Sales Analysis & Forecasting Tool©, I have watched businesses deliver improved KPI’s such as reduced inventory costs, improved profits, optimized manufacturing capacities, improved efficiencies in workforce personnel and logistical productivity, improved turn and optimized cash flow. This is a tool that can be used across multiple industries where inventory is an asset- whether it is retail, wholesale, manufacturing or services.
Jackie Biallas
Manager of Planning
I joined SAFIO Solutions because I saw first-hand how transformative this tool can be when applied. One of my previous employers implemented the Sales Analysis & Forecasting Tool© . Once I saw how profound the changes can be, I found myself so passionate about it that I wanted to help other companies improve their KPI’s through forecasting.
I have a long career as a strong retail/wholesale professional skilled in Trend Analysis, Merchandise Planning, Forecasting, Inventory Management and Training & Development. This experience allows me to offer my expertise on both the retail and wholesale sides of the business.
Kelsey Whitford
Senior Planner
I am excited to join the SAFIO Solutions team, as I have previously used the Sales Analysis & Forecasting Tool© in two separate companies in my career.
First, as a national account manager, the tool was extremely important in making production and purchasing decisions. The tool quickly and accurately combined all data for each sales account by SKU in order to make accurate decisions and show trends. I believe it was paramount in making sure we had the right product at the right time, especially key when dealing with large companies who expect to have the right amount of seasonal inventory available for sale.
The second time I encountered the tool was as an inventory planner. Being able to view all information, sort and filter in the software was extremely important when dealing with a large volume of SKUs. I truly believe I would not have been as successful in maintaining an appropriate level of inventory without the Sales Analysis & Forecasting Tool©.
I highly recommend it to anyone in need of stronger inventory optimization, improved forecast abilities, and clarity of sales information which made the decision to join the SAFIO Solutions team a very easy one. I look forward to being able to share our solutions with companies across many industries.
Kurt Hahlbeck
Strategic Advisor
I’ve spent my career in the space that business and technology jointly occupy, where they sometimes thrive and oftentimes collide.
I’ve always been intrigued how strategy and technology combined can create new market opportunities, disrupt stable industries and offer competitive advantage to those who are willing to innovate. At SAFIO Solutions, our goal is to make the technology so simple and reliable to enable you to confidently make planning, buying and pricing choices with your products.
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